While everyone was prepping up for the 2018 Met Gala on May 7th, a popular news website revealed that one of the most popular Hollywood celebrities Kim Kardashian had filed papers to trademark the name of her brand-new lingerie line.
According to the documents, Kim has filed a trademark for “Kimono Intimates,” which will put out products such as bras, leotards, pasties, nightgowns and shapewears. While actual kimonos are not included on the list, but with Kim you never know. Kimono Intimates will also feature bustier, breast shapers and socks besides other things with her name on them.
Though, true kimono is a kind of Japanese robe which features bright patterns and wide sleeves. Both men and women can wear them, and different styles are worn at different occasions, including weddings. Kim has time and again revealed her love for Kimonos.
Did Kim Intentionally Plan the Venture When Rihanna Announced Her Lingerie Line?
We think it is not the best idea for a non-Japanese celebrity to adopt this term for her brand, especially when she has repeatedly appropriated other cultures as well. But, apparently the social media couldn’t leave things as they were. Reportedly, Internet was raging! Kardashian is now once again being trolled for cultural appropriation: few people feel the name “Kimono Intimates” is totally inappropriate, while others are questioning the timing of Kim’s move.
Turns out that Rihanna’s intimates collection Savage x Fenty was already slated for a May 2018 launch. With Rihanna launching her size inclusive lingerie line Savage x Fenty, Kim Kardashian felt to take up on some undergarments action too. Probably because owning just a celebrity makeup line is not enough!
Moreover, Kim also traveled to Japan in March 2018 with her sisters Khloe, 33 and Kourtney, 39. Was it to get some inspiration for the same? We wonder. Surprisingly, the news comes just a couple of weeks after Kardashians filed to shut all their DASH boutique stores. Now, that’s again a sort of co-incidence.
The important question is, with an on-line response and trolling like this, will anyone be interested in buying Kim Kardashian’s lingerie?
Although we still don’t know what her lingerie line designs will look like, we are praying that Kim will stay rather far from the Japanese culture. Maybe she can also make her lingerie line size-inclusive too. Keep checking out this space to know when Kim officially announces this new venture.
